9. Digital Commerce

There are four main business models in the e-commerce perspective. These are business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B) and consumer-to-consumer (C2C).


Business to Business:
This model is where a company sells supplies to another business.

Business to Consumer:
This is the most common type that consumers are aware of; these are retail stores and outlets. Its a company that sells goods and services directly to the consumer.

Consumer to Business:
This is a recent modal and is where the consumer creates value in which a business consumes.

Consumer to Consumer:
This model became more and more popular. This is where consumers create value for other consumers to consume.