9. Digital Commerce
There are four main business models in the e-commerce perspective. These are business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B) and consumer-to-consumer (C2C). Business to Business: This model is where a company sells supplies to another business. Business to Consumer: This is the most common type that consumers are aware of; these are retail stores and outlets. Its a company that sells goods and services directly to the consumer. Consumer to Business: This is a recent modal and is where the consumer creates value in which a business consumes. Consumer to Consumer: This model became more and more popular. This is where consumers create value for other consumers to consume.